ONLINE MARKETING
 We believe that effective website
design requires a mixture of design and functionality, traditional
and online marketing, competitive analysis and technical
expertise. Our goal is to help your company maximize the
return on your investment by promoting increased sales of
your products and/or reducing your business costs.
In order to achieve this goal,
we believe that a company's website must integrate seamlessly
with its overall marketing and advertising strategies. For
this reason, we focus on gaining a comprehensive understanding
of our clients' commercial environment before designing
a website that supports their business objectives and reflects
their corporate identity.
We have implemented many strategies
to drive traffic to your site and generate leads and revenues.
Let us show you how to use the search engines and maximize
your online investment.
Marketing
strategies that we use include:
- Search
Engine Marketing - see below
- Email
Marketing Campaigns
- Direct
Mail Marketing with email tracking
SEARCH ENGINE MARKETING
ORANGE COUNTY
We can help drive traffic to your website!
Statistics now show that 90% of online searches are performed through search engines: Google, Yahoo! and MSN are the top three search engines so those are the three we focus on for your business.
CURRENT WEB SITE ANALYSIS
The first step in Search Engine Marketing is to determine whether or not a web site is optimized. We
will perform the following services:
METATAG Check: We will
review the header code to determine if your keywords
and phrases are embedded in your website.
BODY TAGS: We will analyze
the text in the body of the site and make sure the
ALT tags use your keywords and phrases and that
the <h1> and <h2> tags are in every
page
BACK LINK ANALYSIS: We
will determine how many web sites are linking to
your site and the corresponding Google Page Ranking
of the pages with links to your site
SITE MAP: We will create
a site map and submit it to the Google database. The
Site Map allows the Google spider to easily understand
all of the pages on your site and make it easier
to index each page individually.
| Rank |
Search Engine |
Volume |
1. |
www.google.com |
64.49% |
2. |
search.yahoo.com |
21.65% |
3. |
search.msn.com |
5.78% |
4. |
www.ask.com |
4.76% |
Source - Hitwise - October, 2007 - based on volume of searches.
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