SEARCH ENGINE MARKETING ORANGE COUNTY
BASICS OF SEARCH ENGINE
MARKETING
For purposes of this article,
I am going to discuss search engine optimization
for both Yahoo! and Google. These are two different search
engines and have different processes for determining which
pages are ranked higher in their respective search engines.
Many optimization techniques
you employ for Google will help you with your ranking in
Yahoo!
FIRST STEP: Keywords
and Phrases
Before you begin, you need to review
your web site and decide what keywords and phrases you want
to target. If you have a business that services a local
area, you want to focus on keywords that will attract "your"
targeted customers, not necessarily everyone on the internet.
For example, if your auto repair shop is located
in Orange County, then you may want to look at keyword phrases
such as "orange county auto repair" or "newport
beach auto repair" instead of simply "auto repair."
The more simple phrase does not apply to visitors too far
outside of Orange County since they are more apt to go to
a repair shop close to home.
In order to be successful on the internet,
you want to focus on 5-10 keywords and phrases and find
phrases that are searched a good amount and do not have
a lot competition. One of the most used tools on the internet
is the Yahoo! keyword search tool. Through this tool, you
can search specific keywords and phrases and see how many
times a specific keyword was typed in Yahoo's search engine
last month. You can download
a FREE software from Softnik called Good Words
- through this tool, you can analyze keywords and phrases.
This tool is extremely useful because
you can review what keywords and phrases are more important
to you and what you need to do to your site to optimize
for those keywords.
>>>>CLICK
HERE FOR THE NEXT STEP <<<<
|
